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ยท 6 min read

Marketing at Supercut
In short.
Why switch
If you are looking for a Loom alternative, chances are something about Loom stopped working for you. Maybe the price per seat went up, the AI features are now locked on the top plan, you hit reliability issues, or the free plan is too limited. These are the most common complaints about Loom, so you are not alone.
You still want what Loom does well: record your screen and camera, send a link fast, do a bit of editing, and use AI workflows to turn a video into docs, issues and messages, or record it for an AI agent to work from.
Which tool fits best depends on what you care about most. Each one is doubling down on something different: some on quick sharing and turning videos into work, others on editing. So we grouped them that way, because no tool is best at both... yet!
At a glance
| Tool | Who itโs for | Best for | Main trade-off | Paid plans from |
|---|---|---|---|---|
| Supercut | Teams and businesses | Quick and polished team videos, and agent workflows anyone can set up | No free plan, only a 14-day free trial | $15 per creator. Viewers are free. |
| Zight | Support, IT and customer-facing teams | Quick links, screenshots, GIFs and video requests | In our view, a busy app. View-only seats only on the enterprise plan. | $9.95 per user. Free plan. |
| Cap | Developers and teams that want open source | Open source recording, self-hosting and coding agents | You pick quick link or full editing before you record. Agent setup runs in the terminal. | $8.16 per user. Free for personal use. |
| Screen Studio | Individual creators on Mac | Polished product demos | Mac only | $9 per user |
| Tella | Creators and marketing teams | Edited demos and presentations | A big editor to learn, or AI agent credits to skip it | $13 per user |
| OBS Studio | Streamers and anyone recording locally | Free, unlimited local recording | No share links, hosting or editor | Free |
Kind 1
Most of what teams record is quick: an update, a walkthrough, an answer to a question. Two things matter. The time from pressing stop to having a link to send should be close to zero. And the AI on top, the summary, chapters and transcript, should come with every video, because it helps people get the point without watching all of it.
More and more, the video is also the start of the work: a bug report becomes a ticket someone can pick up, a walkthrough becomes a doc, and a recording becomes context an AI agent can work from, because showing is often faster than writing a long prompt.
Loom has started on this. Its AI workflows turn a video into a doc, a Jira or Linear issue, or a message, on Business + AI. AI agents can also reach Loom videos through Atlassianโs MCP server, but only for Loom workspaces linked to an Atlassian site. It works best if your team already lives in Atlassian.
Supercut is built so anyone on the team can use it, not only engineers. The Mac and Windows apps record your screen and camera separately, so videos look composed and on brand, you can change the layout after recording, and the link is ready the moment you stop. Every video comes with a summary, chapters, a transcript and an AI assistant viewers can ask, and viewers are free on every plan. Agents are just as easy to set up: the Supercut MCP is a connector in Claudeโs directory, so you add it with no terminal, and Claude can read a recording and write the ticket, the doc or the Slack update. See the workflows teams run.
As Yuri Martins, Principal Designer at Flodesk, puts it: โWell-designed isnโt just beautiful. Itโs how it works, how fast it is, how reliable it is. Tools like Supercut help our whole team understand what that standard looks like.โ (Flodeskโs story)
Pro is $15 per creator a month, billed annually. The trade-off: there is no free plan, only a 14-day free trial with no credit card. But Pro is complete, with the AI features, the MCP and the API all included. For a one-to-one comparison, see Supercut vs Loom.
Zight is built around the quick link: when you stop recording, the share link is already on your clipboard, and viewers watch in any browser without an account. It runs on Mac, Windows, iOS, Android and Chrome, and paid plans add transcripts, summaries and chapters. Create is $9.95 and Collaborate $12 per seat a month, billed annually. On the plus side, there is a free plan, limited to 720p and 5 minute recordings.
It is pushing toward agents too. Its MCP server lets an AI assistant read a Zight videoโs recording, transcript, on-screen text and any console logs collected with it, and create Request Links that ask someone else to record their screen. Its Playbooks, in limited beta, turn a recorded browser task into steps an agent can run.
It does a lot beyond quick videos: screenshots, GIFs and a meeting recorder that joins your calls. In our view, that breadth comes at a cost: the app feels busy, with lots of features and lots to do, and it isnโt the simplest experience day to day.
Cap does a bit of everything, and it is built for developers. It is open source, runs on Mac, Windows and Linux, and you can self-host it or keep recordings in your own storage. You pick a mode before you record: Instant Mode gives you a link the moment you stop, and Studio Mode records in full quality so you can edit in its built-in editor before you share. Cap Pro adds titles, summaries, chapters and transcripts. Cap Pro is $8.16 per seat a month, billed annually, and Cap is free for personal use.
The agent side is built for developers too. A command-line tool and local MCP server let coding agents like Claude Code, Codex and Cursor record, upload, read transcripts and manage the library. Setup runs through the terminal, so it suits engineering teams more than the rest of the company.
Kind 2
A product demo, a launch clip or a video for customers needs more: it has to be on brand and look good enough to hold attention. Editing is exploding right now, with new AI tools every week. Here we only cover the ones people compare with Loom. What we have seen so far is that most are still overwhelming to edit in: lots of features, and a steep learning curve before you are fast.
Screen Studio is known for its editor: automatic zoom, smooth cursor movement, backgrounds and brand presets, with share links in 1080p for videos up to 30 minutes. The catch is that it is Mac only, so it doesnโt work for teams with Windows. It costs $9 a month billed yearly, or $29 month to month.
Tella has doubled down on its editor: auto zoom, layouts, motion graphics and transcript editing, on Mac, Windows and Chrome. Pro is $13 and Premium $19 per seat a month, billed annually. To make editing faster, it now has the Tella Agent, which edits from a chat, and a connection that lets Claude, ChatGPT and other AI assistants edit your videos. The agent runs on credits: each paid seat includes a monthly allowance, and more cost extra. So you either learn a big editor, or pay in credits to skip it.
OBS Studio is free, open source software for recording and live streaming on Windows, Mac and Linux, with full control over scenes and sources. It records to a file on your computer, so you still need somewhere to share the video.
Switching
Some Loom alternatives can bring your Loom videos in for you, in bulk, which makes the switch much easier:
Try a few videos before you move everything, and keep both tools until the links in your docs and tickets point to the new one. Some tools help with the overlap, like Supercut, which is free until your Loom term ends.