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Brandguidelines.

How Supercut shows up, and how to keep it on brand everywhere.

What we stand for.Explain work better.

Our brand works like our product: direct, grounded and understated. It stays out of the way so the work can speak for itself.

Wordmarkmonochrome, always.

Our wordmark is monochrome: Eggshell #FDFFF1 or Charcoal #100E0E. The logo inside the wordmark is never red.

Wordmark, lightThe default for web and video on dark.

Wordmark, darkFor documents on white #FFF.

Logoour smile.

Use the logo in place of the wordmark when it makes sense. Red is the default, with one-color versions for dark and white.

Logo, redThe default. Use it on its own.

Logo, lightFor one-color layouts on dark.

Logo, darkFor documents on white #FFF.

Iconfor social media.

Use this icon for Supercut's profile pictures on social media. Keep it square and let the platform round the corners.

Supercut icon

Colorsred, eggshell and charcoal.

Charcoal backgrounds, Eggshell type and a sparing hit of Supercut Red.

Supercut Red#FF0055
RGB 255, 0, 85

Sparing accents, the logo and the icon.

Eggshell#FDFFF1
RGB 253, 255, 241

Text, buttons and the wordmark on dark.

Charcoal#100E0E
RGB 16, 14, 14

Backgrounds on the web and in video.

Typographyone family.

We use Inter: Inter Display for headlines, Inter for body. Headlines are two-tone: Eggshell, then muted grey.

Inter DisplayHeadlines

Supercut is how teams
explain work better.

Medium 500

Two-tone headlinesSection titles

Share instantlylook pro every time.

Statement Eggshell #FDFFF1

Payoff Muted grey #969692

InterBody

Fast, polished screen recording for business communication. Video shows the work, agents move it forward.

Regular 400

Medium 500

Iconographyoutlined, in red.

For the website and marketing: Lucide icons in thin Supercut Red, sometimes with a soft glow.

Red1px outline in Supercut Red.

Red with glowA soft glow for heroes and feature highlights.

Tone of voicesay it plainly.

Skip the buzzwords. Avoid words like best, ultimate and world-class, and describe the real workflow instead.

Off-brand

Revolutionize the way your team communicates.

On-brand

Supercut is how teams explain work better.

Off-brand

Supercharge productivity with the ultimate async platform.

On-brand

Fast, polished screen recording for business communication.

Misusewhat to avoid.

Keep every mark exactly as supplied, on the right background, with headlines in Inter Display Medium.

Don't use red in the wordmark

Don't recolor the logo

Don't add effects

Don't use Eggshell as a background

Don't put the red logo on red

Explain work better.

Don't use other typefaces

Explain work better.

Don't use heavier weights

Explain work better.

Don't set text in Supercut Red

Explain work better.

Don't set headlines in caps

Get our brand assets.

Every wordmark and logo in SVG and PNG.