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HowSupercuthelpedFlodeskincreaseproductivity.
Our emails are visual — so our feedback process should be too. Supercut makes that effortless.
Flodesk is the email marketing platform designed for creators and entrepreneurs who want beautiful emails without the complexity. With a design-first approach and a growing creative team, they needed a way to share campaign designs and creative direction without losing the visual nuance that makes their product special.
Flodesk
Marketing
~50 employees
The intuitive email marketing platform that helps creators and entrepreneurs design stunning emails, build forms, and create sales funnels — no coding or design skills required.
A design-driven team that needed a visual way to review creative work.
Flodesk builds one of the most beautiful email editors on the market — so their internal feedback process needed to match. Static screenshots couldn't capture email interactions, animations, or the full subscriber experience. Written feedback often missed the mark.
The team needed a way to walk through email designs in motion — showing hover states, responsive behavior, and the overall feel — without pulling everyone into a meeting.
A tool as beautifully designed as the emails they create.
Flodesk's team immediately connected with Supercut's design-first philosophy. The clean recording experience and polished sharing pages felt right at home alongside their own product's aesthetic.
Designers started recording walkthroughs of new email templates and campaign flows. Instead of describing changes in Slack, they could show exactly what they meant in under two minutes.
Campaign reviews, template demos, and creative feedback loops.
Designers record walkthroughs of new email templates, showing responsive behavior and interaction details. Marketing team members share campaign strategy overviews, walking through the subscriber journey from signup to conversion.
Timeline comments have become central to their review process — designers can point to a specific moment in a recording and say exactly what needs refinement, making feedback precise and actionable.
