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What's happening
Even inside your own team, you get a small window of attention. A recording needs to look good to get watched and acted on; a rough one gets skimmed. Looking good is only half of it: you also need tools that help people get to the point faster.
Agents are joining the workflow, and the tools around them have to be readable. Teams are no longer communicating only with their peers. They are also communicating with agents, and agents sit at the center of entire workflows.
Loom is part of Atlassian now, and its roadmap follows the suite. Tools that used to be agnostic about your stack no longer are. If your team is not on that stack, you are not who the roadmap is for.
Why Supercut?
Supercut helps teams show the work the way they meant it, and move it forward.
The video is ready to send the minute you stop recording: composed layout, clean audio, a transcript, chapters, and a summary, with your brand on every share page. Edit it further only if you want.
Connect Supercut to your agent through MCP and transcripts, frames, comments and more become readable, so a recording can start the work, not just document it.
Native macOS and Windows apps for best in class performance. Just record and it will be ready to share as soon as you're done.
Pitch Supercut
Supercut is built for teams inside companies. Record natively and send polished video instantly, with the roles, permissions and security business needs to share safely. Agents can understand Supercut videos over MCP and kick off entire workflows. Supercut is the Choose Supercut to level up your video communication across your entire organization.
You are not the only person who has to say yes. Four conversations come up every time. Pick the one you are having and take the answers with you.
What they will ask: SOC 2 Type II, ISO 27001 and GDPR, the subprocessor list, and answers on data transfers, AI training, and retention.
How to answer: the report and certificate are in our Trust Center under NDA. Core storage runs on AWS in Ireland with EU-based hosting infrastructure, your content is not used to train any model, we confirm that in writing, and a DPA is ready to sign.
What they will ask: a number to compare against the current invoice.
How to answer: you pay only for the people who record and publish, viewers are free on every plan, and you can run both tools in parallel during the pilot and cancel the old one at term rather than paying to break it.
What they will ask: how it gets installed, and how much of their week the rollout will take.
How to answer: Supercut is a native macOS and Windows app installed per user, with SSO and provisioning available. Recording and sharing work from the first minute with no configuration, and the in-app importer means there is no export and re-upload project to staff.
What they will ask: whether the team will actually use it, and whether anything already recorded gets lost.
How to answer: there is nothing to learn, one shortcut to record and the video is in your workspace ready to send when you stop, and the library comes across through the importer. Then propose the pilot: two weeks with the team that records most gives them a result to point at.
Run a pilot
A pilot is the fastest way to build the case: real usage instead of a demo.
Choose the team that records most, or the one that carries the most influence in the organization. They feel the friction of the current tool most acutely, so they will be the most motivated pilots and the most credible advocates when it is time to present results.
Before the pilot starts, note how things work today: how much gets recorded, how often videos get watched, and how the team rates the current tool on ease of use and productivity. This is what you will measure the pilot against.
The free trial covers a two-week pilot, with your current tool running in parallel the whole time. Encourage the team to use Supercut as their primary recorder rather than splitting attention between tools. If two weeks is not enough to build the case, write to [email protected].
Close the pilot by repeating the baseline questions and pulling the usage data. Put the before and after side by side and take that to your stakeholders. Numbers from their own team land better than any pitch.
Migration guide
If you have videos you would like to keep, there are several ways to move them to Supercut.
If you are switching from Loom, you can import individual Loom videos, or entire Loom folders. Paste the link and every video lands in Supercut.
If you store your videos elsewhere, you can upload them to Supercut directly.
If you are migrating a large library, email us at [email protected] and we will help you bring them over in bulk.
Resources
Import from Loom: bring individual videos or entire folders across.
Supercut vs Loom: the comparison, complaint by complaint.
How the importer works: the help center guide.
Trust Center: SOC 2 Type II, ISO 27001, and the subprocessor list, under NDA.
Pricing: seats for the people who record, viewers free.
Customer stories: how Superlist, Plain, and Lottie run Supercut.