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Half-finished ideas get posted in our 'Work in Progress' channel, and real features come out of them. Supercut is the tool that makes that work.
Granola is the AI notepad for back-to-back meetings. The team is split across a London HQ and a new SF sales office, with an in-person culture that's increasingly learning to work async. A handful of engineers and designers now use Supercut to share work-in-progress, from rough prototypes to shipped features.
The Challenge
An in-person team learning async needed something lighter than Loom.
Granola's culture is mostly in-person, centred in London. A new SF sales office split the team across time zones, and the sales crew had to start working async. Slack text alone wasn't high-bandwidth enough for product decisions, bug reports, or design work.
They tried Loom first, but it felt resource-heavy and laggy. For a team that holds a high bar on its own tools, that friction kept people from reaching for video when they should've.
Why Supercut
Faster, lighter, and nothing to click to watch a recording.
The switch happened organically. One designer started using Supercut. A couple of others picked it up. Now a small group of engineers and designers reach for it whenever they have something to show.
Two things locked it in: speed and frictionless sharing. Recording is fast and stable. Watching a Supercut doesn't require a sign-in. Paste a link in Slack and it just plays, with no gate between the idea and the audience.
How They Use It
The “Work in Progress” channel is where features get born.
The primary home for Supercut videos at Granola is the “Work in Progress” Slack channel. It's a mix of roadmap demos, half-finished work, and off-roadmap experiments. Engineers and designers both post to it. Even rough ideas get shared, because they tend to snowball into something better.
Real features have shipped out of this channel. Granola's iOS app started as a casual prototype posted there. So did the calendar event suggestion feature. Bug reports get recorded as Supercuts too, at a much higher fidelity than text, and easier to triage.
Supercut also changed how Granola works with outside teams. For brand agency feedback, they replaced a reductive “option A vs option B” Google doc with ten-minute video walkthroughs. Much higher fidelity for complex creative work. The team can show visual reactions and narrate alternative approaches, instead of flattening everything into bullet points.