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HowVisualElectricusesSupercuttosharecreativevisionacrossteams.
When you're building a visual product, you need a visual way to communicate. Supercut is that.
Visual Electric is the AI image generator designed for creatives — backed by Sequoia Capital and built by former Apple, Dropbox, and Facebook engineers. When their team needed a way to share product demos and creative direction without losing fidelity, they chose Supercut.
Visual Electric
AI
~20 employees
The first AI image generator designed for creatives, featuring an infinite canvas and intuitive interface for bringing ideas to life.
A visual product that needed a visual way to communicate.
Visual Electric builds tools for creating images, so screenshots and text descriptions were never going to cut it for internal communication. The team needed to show interactions, canvas workflows, and generation quality in a way that preserved the full experience.
Meetings were an option, but with a small team moving fast, they needed something more efficient. Something that let people share and review on their own time.
Clean, fast, and made for people who care about aesthetics.
As a team building a creative tool, they hold themselves to high visual standards. Supercut matched that bar. The recording quality was crisp, the sharing pages looked great, and the experience felt intentional.
The lightweight approach was key. No bloated features, no enterprise complexity, just fast recording and beautiful sharing. Exactly what their team needed.
Product demos, UX flows, and creative direction.
Designers record walkthroughs of new canvas interactions and generation workflows. The team shares these internally before shipping, and uses timeline comments to flag specific moments that need refinement.
Supercut is also used for external communication, sharing product demos with investors and partners in a format that feels polished and professional.
