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HowBallparkusesSupercutforbettersalesoutreach.
A 90-second Supercut recording gets more replies than any cold email we've ever sent.
Ballpark is the AI-powered research platform that helps product teams capture high-quality feedback on designs, prototypes, and marketing copy in minutes. When their sales team needed a way to stand out in crowded inboxes and show prospects exactly what Ballpark could do, they turned to Supercut.
Ballpark
Research
~20 employees
The fastest way to capture high-quality feedback on product questions, marketing copy, designs, and Figma prototypes — powered by AI.
Cold emails weren't cutting it in a crowded market.
Ballpark's sales team was competing for attention in inboxes flooded with generic outreach. Text-based emails couldn't convey what made Ballpark special — prospects needed to see the product in action to understand its value.
Scheduling live demos for every prospect wasn't scalable. The team needed a way to deliver personalized, visual introductions that prospects could watch on their own time.
Personalized video that feels like a conversation, not a pitch.
Supercut let the sales team record quick, personalized walkthroughs for each prospect. They could pull up a prospect's website, show how Ballpark would solve their specific research challenges, and share it in a polished link — all in under two minutes.
The sharing experience felt premium and on-brand. Prospects clicked, watched, and replied at dramatically higher rates than with traditional cold outreach.
Prospecting, demos, and follow-ups, all powered by video.
Sales reps record personalized product walkthroughs tailored to each prospect's use case. After discovery calls, they send Supercut follow-ups that recap key points and show exactly how Ballpark fits — no second meeting needed.
The team also uses Supercut for internal sales enablement — recording winning pitches and objection handling so new reps can learn from the best.
