13 min
Why we exist
00:00
Intro: The Company Story
00:26
Entrepreneurial Beginnings
00:49
From Engineer to Designer
01:20
Building Tools That Solve
01:43
The SaaS Product Realization
02:38
Focus on Design Excellence
03:08
Unique Service Offering
03:24
PLG SaaS Specialization
04:01
Customer Experience Focus
04:43
Scaling the Team
05:05
Coaching & Training Vision
06:21
UX Audits
06:38
Design Workshops
09:14
R&D and Knowledge Scaling
10:18
Mission: Best Org for Designers
00:00
Intro: The Company Story
Introduction to the company's story, mission, vision, and long-term goals.
00:26
Entrepreneurial Beginnings
Early entrepreneurial journey and startup culture experiences.
00:49
From Engineer to Designer
Transition from software engineer to product designer.
01:20
Building Tools That Solve
The passion for building problem-solving tools and products.
01:43
The SaaS Product Realization
The shift from SaaS product ownership to design services.
02:38
Focus on Design Excellence
Focus on design excellence and its importance to the company.
03:08
Unique Service Offering
Describing the company's unique micro-team service model.
03:24
PLG SaaS Specialization
Specialization in PLG SaaS design and growth practices.
04:01
Customer Experience Focus
Emphasis on building a great service and customer experience.
04:43
Scaling the Team
The company's current scaling phase and team structure goals.
05:05
Coaching & Training Vision
The vision for coaching developers in UX design principles.
06:21
UX Audits
Expansion of senior designer roles into UX audits.
06:38
Design Workshops
Early-stage SaaS design workshops, a collaborative approach.
09:14
R&D and Knowledge Scaling
Client work as research & development, scaling knowledge through education.
10:18
Mission: Best Org for Designers
Company's mission to build the best design organization.
Why we exist