Quantify Experiments
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Oct 20, 2025
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00:02
Intro: Quantifying Experiments
00:28
Experiment Structure
00:59
Hypothesis & Segments
01:31
Retention Table Example
02:15
Quantifying the Difference
03:33
MRR Impact
04:43
Conclusion: Increase Engagement
00:02
Intro: Quantifying Experiments
Introduction to quantifying big experiments and knowledge base investment justification.
00:28
Experiment Structure
Independent (knowledge base) and dependent (retention) variables in the experiment.
00:59
Hypothesis & Segments
Hypothesis: Knowledge base visitors show higher retention rates, segmenting users.
01:31
Retention Table Example
Building a table to track month zero and month one retention rates.
02:15
Quantifying the Difference
Translating retention differences into tangible financial numbers (MRR).
03:33
MRR Impact
Calculating the MRR difference based on retention rate variations.
04:43
Conclusion: Increase Engagement
Quantify metrics to increase engagement and retention in SaaS products.
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What metrics besides retention could be tested?
How does MRR relate to retention differences?
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